Here are some selected winners for print ads from Cannes. Personally I think that print ads should be left to be understood by each reader individually because after all they never come with advertiser's explanation. So, no comment from me...simply enjoy the ads.
If you don't understand what ads are trying to communicate to you they're obviously not doing their job very well (award or no award).
If you don't understand what ads are trying to communicate to you they're obviously not doing their job very well (award or no award).
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