Who has the best design?

As promised, here are some more winners for the Cannes advertising festival. Again, I am listing those that i find interesting...so here is my selection:

Design lions
Grand Prix and
some golden ones

Coca-Cola redesign won the Grand prix for design (the new category this year). Agency responsible for this redesign is Turner Duckworth. They say they simply stripped away all the clutter and made the brand simple again. Coca-Cola yet again has the image it got famous by. Simple. I think this is an example of how simplicity yet again won in advertising and design. Sometimes the simples ideas work the best and we shouldn't try and complicate things too much...oh wait...is that only in advertising?

What is something I am always interested? Beer. If only advertising, design and beer would go together. Well if they didn't before they do now. Thanks to the VBAT agency from Amsterdam who did the design and Heineken who provided the product we now have a golden winner for design of alcoholic beverages - Amstel beer bottle. A slick, elegant, sexy beer bottle with a "pull off" top. Now even the most feminine man don't have to feel threatened by masculinity of beer drinking. This "very cosmopolitan and classy looking" beer bottle will make beer drinking a very metropolitan, stylish thing. Well at least to me it looks like something that goes more with a hip 30 year olds' cool lounge than with a pub.

One other golden Lion I want to share with you is more for the ladies. In order to create an intimate atmosphere, one in which we would not feel uncomfortable while explaining what type of "hairdo" we would like to have down under, a Canadian agency GJP Advertising created this clean, innocent, simple and unobtrusive guide to the styles of the private areas (for the Down Under service of Gee Beauty salon in Toronto). I have to admit it took me a while to figure out that they don't actually make a lace like pattern on your "area" but simply make the shape that is demonstrated with the lace pattern. Silly me. All though that could be the next step for the Down Under service. If so, i claim idea ownership of it!

P.S. I really like the names of the styles such as in Material Girl, Gig, Upper Management, Titan and especially Houdini.


So much for today, till next time keep an eye open for News (TM).